Please help me answer marketing questions?
17. The Wall Street Journal has been trying to attract new customers by promoting its newspaper for student use in business courses. This is an example of
A. Target marketing
B. Product development
C. Diversification
D. Market penetration
E. Market development
20. A producer of home burglar alarm devices decides to start manufacturing portable video cameras for use in industrial security situations. This is an example of
A. Market development
B. Diversification
C. Product development
D. Market penetration
E. None of the above
Tagged with: b product • business courses • d market • diversification • e market • home burglar alarm • industrial security • market penetration • security situations • target marketing • video cameras • wall street • wall street journal
Filed under: Home Alarm Systems
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17. (A) Target Marketing–they are targeting the business students as new customers.
20. (C) Product Development–because they are development a new product line for the company or (D) Market Penetration. Market development is not correct, as the market already exists and they are filling the need. Diversification is not correct, as they are not diversifying, the are in production.
Look in your book for these definitions–one of them fits better than the other.
i think it’s A cause target marketing, is another word for attract…
And I think the second is E